Fern Energy, is more than a fuel distribution business — they are a team of people driving progress together.

Fern’s purpose is simple: to be New Zealand’s most trusted provider of fuel solutions, meeting the evolving needs of its customers and communities now and into the future.

Their success is powered by their people and guided by three core behaviours:

• We back each other: fostering a culture of trust, care and shared accountability.
• We’re not what you expect: exceeding customer expectations through creativity, empathy and genuine connections.
• We make sense (and cents): making smart, practical decisions that create value and keep the business moving forward.

These behaviours shape how Fern’s people collaborate, solve problems and celebrate success — and they are at the heart of everything the organisation does.

About the Role
Fern is passionate about keeping the heart of New Zealand pumping. As the organisation continues to grow, they are seeking an experienced and commercially minded Marketing Manager to lead the marketing function and ensure it plays a central role in delivering customer growth, supporting the Sales team and achieving Fern’s commercial objectives.

This newly shaped leadership role is accountable for developing Fern’s marketing strategy, strengthening strategic partnerships and ensuring marketing investment delivers measurable business outcomes.

Working closely with the Chief Sales & Marketing Officer and Sales leadership team, you will translate customer and market insights into initiatives that attract new customers, strengthen existing relationships and support sustainable revenue growth. You will also lead Fern’s strategic marketing partnerships, maximising opportunities that strengthen its market position and customer value proposition.

Success in this role will be measured not only by the strength of Fern’s brand, but also by the contribution Marketing makes to customer growth, sales performance, strategic partnerships and overall business success.

What You’ll Be Doing

• Developing and leading Fern’s annual Marketing Strategy, ensuring it delivers measurable commercial outcomes.
• Driving customer acquisition, retention and lifetime value through targeted marketing initiatives.
• Using customer, market and commercial insights to identify growth opportunities and inform business decisions.
• Leading Fern’s strategic marketing partnerships, including Farmlands, to maximise joint commercial opportunities.
• Owning and enhancing the Fern brand across all customer touchpoints.
• Leading digital marketing performance across web, email, social media and advertising channels.
• Managing marketing budgets and ensuring a strong return on investment.
• Providing strategic marketing advice and recommendations to senior leadership.
• Building a high-performing marketing function focused on commercial success.

What You’ll Bring
You will be an experienced marketing professional who combines strategic thinking with strong commercial acumen. Fern is looking for someone who has:

• A tertiary qualification in Marketing, Business, Commerce or a related discipline.
• At least five years’ experience in a senior marketing, growth or commercial marketing role.
• A proven track record of developing and implementing marketing strategies that deliver measurable business outcomes.
• Experience managing marketing budgets and demonstrating return on investment.
• Strong leadership capability and experience developing high-performing teams.
• Exceptional stakeholder management and relationship-building skills.
• A customer-focused mindset and passion for driving growth.
• Strong analytical, problem-solving and communication skills.

Experience in agriculture, rural services, fuel, retail or a related industry will be highly regarded, as will experience managing strategic partnerships and using CRM and marketing analytics tools.

What Fern Offers
You will join a values-driven organisation where collaboration, innovation and commercial success go hand in hand. This is an opportunity to shape how Marketing supports Fern’s Sales team, customers and strategic partners as the organisation continues to grow.

• Competitive salary package.
• Ongoing training and professional development.
• A supportive team culture and fun, down-to-earth working environment.

Ready to Make It Yours? Apply now with your CV and a cover letter outlining why this role is the ideal next step for you.

Applicants must have New Zealand residency or a valid New Zealand work visa. The successful candidate will undergo a pre-employment health assessment, including drug and alcohol screening.

Apply For a confidential discussion, contact Mel Eradus on 03 265 0668 or mel@bishopassociates.co.nz. Alternatively, click the Apply button to express your interest.

Applications close 19 August 2026.